Lena Situations is the first french person to design a sneaker collection for adidas. For the launch, we decided to make her community the core of our campaign : 150 of her followers were personally invited to co-create this advert with us. After collecting their photos and videos to integrate them into a collaborative film and build a set for our lookbook, we finally invited everyone to a private event. Every participant was styled and shot to be feature in our 134m panoramic print in Montparnasse biggest corridor ! Once the pairs were released in store, Lena made an appearance at Courir in Forum des Halles to introduce our gigantic print and ask her fan to continue the visual… Users were shot in store and displayed live in the shop window screen.